Guest Post Submissions

So, you want to write for TravelZap, huh? Well, welcome aboard and thank you for your interest! When it comes to writing for TravelZap, there are a few nuances and guidelines we strive to uphold. From luxury rooftop wedding venues to adrenaline-pumping Mexico excursions, we cover it all.

We’re not just any run-of-the-mill content aggregate, however. We’re a fountain of destination wedding information, and welcome all couples to take a dip. In doing so, we ensure that every piece that we publish meets our meticulously curated standards that both produce content and speaks to our readers.

Ready to get started? Take a look at our writing guidelines below before submitting your first guest post!

Guidelines

Our content is one of the first potential steps of our client’s wedding planning process. We create upbeat material that speaks to our clients as people, not just leads. Our primary tactic has been “provide the content + research, leads will follow.” Readers should be able to use Destify as a research resource. We achieve this level of rapport via a purposeful tone that is uniquely ours. Our content’s tone is:

• Clever, but not pretentious.
• Enthusiastic, but not excessive.
• Informative, but not monotonous.
• Engaging, but not overdone.
• Conversational, but not too casual.

Preferred Writing Topics

We welcome all blog topic ideas at TravelZap…as long as it is both relevant and impactful. During our editorial cycle, TravelZap publishes destination wedding material pertaining to either our top destinations (Mexico, Dominican Republic, or Jamaica) or our Destify Top Resorts.

We’re also looking for submissions that cover the following destination wedding trends:

• Catering
• Flowers
• All-Inclusive Wedding Packages
• Activities
• Excursions
• Music
• Fashion

SERP Strategy

Writing for TravelZap doesn’t just involve picking a Mexico resort and writing about it. There’s much more method to our madness. We value witty writing that plays successfully SEO-wise. In order to achieve this, consider the following recommendations that’ll help you produce guest content that’s more likely to get your published:

• Heavy focus on seed keyword (e.g. “destination weddings”) – using LSI to build out all supporting content.
• Secondary objective focusing on seed keyword + destination variable to build supporting content (every destination, every sub-destination – all the permutations).
• Start with the content outline.
• Target keyword – primary keyword you want to rank for. This keyword should be around 0.5% of the total word count in the article. Google doesn’t look at keyword density as much over the past few years, but it’s still a good practice.
• Secondary keywords – keywords associated with your main keyword. E.g. if your main keyword is “SEO content,” the secondary keyword could be “SEO content tips.” It’s a good idea to sprinkle these keywords around the article (mention each once or twice tops)
• Target word count – I recommend going for the same word count as your best competitor or 50% longer. Keep in mind, though, that longer content doesn’t mean it’s better. If the topic is simple (e.g. how to tie a tie), it’s OK for the article to be 300 – 500 words.
• Headers to be used in the article – how should the article be structured? What headers come first? Second?
• Article headline – what should the article title be?